If a business takes advantage of 3D product visualization and animations to aid they their marketing and promotional efforts and on top of that implement them in their eCommerece website, this will increase their profit in comparison to the investments made on creating the 3D Renders and/or Animations. This is because 3D attracts more consumers and help them make better buying decisions, converting them into loyal customers.
3D Visualization for Websites and Product Pages
Better Customer Experience
When shopping online, customers expect to see at least 3 images of a product. Naturally, the more images, the better chances to get full attention of the audience. For product 3D rendering allows to alleviate most of customer concerns. For instance, 3D lifestyles show the types of environment the item looks best in, as well as dimensions and the decor that goes with it. Meanwhile, isolated shots highlight the main features of a product and show its design without distractions.
And let’s not forget about animation. 3D animations, panoramas, 360 views provide more information on the item and make for a pleasant customer experience. The viewer appreciates being able to turn the object around, zoom in, see the detail. Way easier to decide on making a purchase that way. Which is totally fine, since with the advent of professional 3D graphics, high-quality marketing images ceased to be a privilege of those who can afford endless photoshoots.
Top-notch SEO
Search engines favor relevant content. And images getting clicks are exactly that type of materials: they bring visitors to the website, lead them to explore its content and interact with it. So imagine how having loads of images improves your chances of getting and keeping top positions in the search results. And you can easily do so with product 3D rendering, which is exactly about the speed and impeccable quality.
Needless to say, each product shot needs alt and title tags, and descriptions. So when all these high-quality engaging product design renderings have well-written attributes with relevant keywords, search engine spiders will know that the page content is high-quality and therefore useful for users taping in these keywords.
Photorealistic Product Rendering for Content Marketing
Blog is a must-have for successful product marketing. Sure enough, one can cope without it, but why missing on a sure way to increase brand visibility, drive more traffic to the website and make readers willingly leave you their contacts in exchange for getting the latest news on the email? Exactly.
Product 3D rendering provides Marketers and Manufacturers with imagery to illustrate the articles. So that the blog visitors not only read about how to get a high-quality armchair, but actually see what should be inside owing to 3D cutouts. And 3D lifestyle showing a person sitting there comfortably with a cute fluffy cat in the lap will show the benefits of making the right choice better than words.
Product Visualization for Social Media Marketing
Social media marketing is a powerful tool that can skyrocket the profit. It’s the best way to reach out to practically any target audience, who is online all the time. Successful social media campaigns allow to build hypes for product launches, increase brand awareness, and drive more traffic to the website. And product 3D rendering allows to get any kind of images for promotional campaigns, whatever the strategy and creative idea.
On facebook, it always makes sense to tap into the power of 360 views and videos for customers to learn more about the product line and the brand itself. 3D visualizations in Pinterest will make sure consumers find and pin your images when looking for inspiration, and 3D animations on youtube will present all the advantages of the model like a skilled salesman.
CGI for Digital Advertising
Much of the power of digital advertising lies in the fact that that Marketers can measure results and kill the ad if it’s no good, or make changes. Unlike photography, product 3D rendering cost and technology allow for the images to be tested and altered without photoshoots and transportation fees. This way, Marketer can test the image till he finds the most engaging one. Which is great news for online advertising budget, whatever kind it is – GDN, SMM Ads or Banners.
Product 3D Rendering for Email Marketing
Email marketing campaign is a time-proven way to drive interested consumers to the website and even reactivate dormant customers. Combined with social media advertising, it has twice as much power. A person who saw an ad is 22% more likely to make a purchase than the one who only read the letter.
Having a variety of 3D visualizations is incredibly handy for implementing the chosen strategy. Promoting new models, announcing events and sales – high-impact imagery is always handy to build communication with clients.
